Privacy Policy

Welcome to Furfectly Yours. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.furfectlyyours.com and use our services.

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.

1.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

• Create an account on our website
• Make a purchase
• Subscribe to our newsletter
• Contact our customer support
• Participate in surveys or promotions

This information may include:

• Full name
• Email address
• Shipping and billing addresses
• Phone number
• Payment information (processed securely through third-party payment processors)
• Account credentials (username and password)
• Pet information (optional, for personalized recommendations)

1.2 Information Automatically Collected

When you access our website, we automatically collect certain information about your device and browsing activity, including:

• IP address and geolocation data
• Browser type and version
• Device type and operating system
• Pages visited and time spent on pages
• Referring website addresses
• Clickstream data
• Cookies and similar tracking technologies

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. Cookies are small data files stored on your device. You can control cookie preferences through your browser settings, though disabling cookies may affect website functionality.

Types of cookies we use:

• Essential Cookies: Required for website functionality and security
• Analytics Cookies: Help us understand how visitors use our site
• Marketing Cookies: Used to deliver relevant advertisements
• Preference Cookies: Remember your settings and preferences

We use the information we collect for the following purposes:

• Order Processing: To process and fulfill your orders, including shipping and delivery
• Account Management: To create and manage your customer account
• Customer Service: To respond to your inquiries and provide support through our chat system
• Payment Processing: To process payments securely through third-party processors
• Marketing Communications: To send newsletters, promotional offers, and product recommendations (with your consent)
• Website Improvement: To analyze usage patterns and improve our website functionality
• Fraud Prevention: To detect and prevent fraudulent transactions and protect our business
• Legal Compliance: To comply with legal obligations and enforce our terms of service
• Personalization: To provide personalized product recommendations based on your pet's needs

We do not sell your personal information to third parties. We may share your information with the following categories of recipients:

3.1 Service Providers

• Payment Processors: To process credit card and other payment transactions securely
• Shipping Companies: To deliver your orders (we share only necessary shipping information)
• Email Service Providers: To send newsletters and marketing communications
• Analytics Providers: To analyze website traffic and user behavior
• Cloud Hosting Services: To store data securely
• Customer Support Tools: To provide chat support services

3.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities, including:

• Compliance with legal obligations
• Protection of our rights and property
• Prevention of fraud or illegal activity
• Protection of the safety of our users or the public

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

As we serve customers globally, including in the United States, European Union, United Kingdom, and other countries, your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws through:

• Standard Contractual Clauses approved by the European Commission
• Adequate safeguards to protect your data
• Compliance with Privacy Shield frameworks where applicable

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmission
• Secure servers and encrypted databases
• Regular security audits and updates
• Access controls and authentication measures
• Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

Depending on your location, you may have the following rights regarding your personal information:

6.1 Rights for All Users

• Access: Request access to your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Opt-Out: Unsubscribe from marketing communications at any time

6.2 Additional Rights for EU/UK Residents (GDPR)

• Data Portability: Receive your data in a structured, machine-readable format
• Restriction of Processing: Request restriction of how we process your data
• Object to Processing: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent at any time where we rely on consent
• Lodge a Complaint: File a complaint with your local data protection authority

6.3 Additional Rights for California Residents (CCPA/CPRA)

• Know: Know what personal information we collect, use, disclose, and sell
• Delete: Request deletion of personal information
• Opt-Out: Opt-out of the sale of personal information (we do not sell personal information)
• Non-Discrimination: Not receive discriminatory treatment for exercising your rights
• Correct: Request correction of inaccurate personal information
• Limit: Limit the use of sensitive personal information

To exercise any of these rights, please contact us at: [email protected]

We will respond to your request within 30 days (or as required by applicable law).

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary based on:

• Account activity and customer relationship status
• Legal and regulatory requirements
• Dispute resolution and enforcement of agreements
• Fraud prevention and security purposes

When information is no longer needed, we securely delete or anonymize it.

Our website is not intended for children under the age of 13 (or 16 in the EU). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at [email protected], and we will take steps to delete such information.

Our website may contain links to third-party websites, plug-ins, and applications. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

With your consent, we may send you marketing emails about new products, special offers, and other information we think you may find interesting. You can opt-out of marketing communications at any time by:

• Clicking the "unsubscribe" link in any marketing email
• Updating your preferences in your account settings
• Contacting us at [email protected]

Please note that even if you opt-out of marketing communications, we may still send you transactional emails related to your orders and account.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending an email notification to registered users (for significant changes)
• Displaying a prominent notice on our website

Your continued use of our services after changes are posted constitutes your acceptance of the updated Privacy Policy.